LITERATURE REVIEW CUSTOMER RELATIONSHIP MANAGEMENT BANKING

The sample size of the study is respondents. Complete Article List Search this Journal: This indicates that strategically speaking, the private sector banks have been more innovative in understanding their customers and in building good relations with them.

CRM became crucial to cope up with exceeding competitive market. It literature review customer relationship management banking stock of findings and conclusion of different researchers so that it can provide fruitful insight into the CRM implementation. Stratified random sampling technique is used for present study for administrating the questionnaire.

It was found that the private sector banks have been able to implement the CRM practices more effectively when compared to their public sector counterparts.

Users can select articles or chapters that meet their interests and gain access to the full content permanently in their personal online InfoSci-OnDemand Plus library. CRM in a bank bring about important phases such as incorporating the communication tools to meet the needs of customers, literathre each customer as individuals, and making the customer relationship an literature review customer relationship management banking and long-lasting experience.

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The banks can do this by building a strong relationship with the customers. Also the paper put forward the view of various researchers together so that a conclusive picture can be drawn regarding CRM and its benefits.

When ordering directly through IGI Global’s Online Bookstore, receive the complimentary e-books for the first, second, and third editions with the purchase of the Encyclopedia of Information Literature review customer relationship management banking and Technology, Fourth Edition e-book. The purpose of this study is nanagement determine the usefulness of CRM implementation on customer contentment and perceived business performance.

The sample had been collected from the 04 banks situated in Uttar Pradesh. Love Kumar Patwa and Kush Kr.

Instant access upon order completion. Forthcoming, Available for Pre-Order. The analysis of the results received suggest literature review customer relationship management banking the banks public and private are equally affected by the kind of CRM initiative they undertake.

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Abstract In this day and age, customers are regarded as an article of trade. The banks are now under tremendous pressure relagionship retain the older customers because of the competition in banking sector.